It all began over 35 years ago…

when Steve Papoulakis and his wife Ellen moved to our beloved River City. With big dreams to grow a flower business (punny, we know), they purchased a large acreage in Ashland and quickly became known as the local flower experts - Vogue Flowers. Initially a retail shop and the first cut-flower-market in town, Steve expanded the business into wholesaling. With connects

With connections all over the world, Vogue has become the largest floral distributor in Virginia, supplying almost every florist in the Richmond area and throughout the Virginia. Vogue Flowers boasts a tremendous volume and broad variety of product at unbeatable, below-retail-prices; shopping Vogue is shopping high value. Loyal to providing local blooms and a fan of the “grown-not-flown” motto, we focus on offering seasonal items grown in the area. Varieties that are out of season or can’t be grown in Virginia are sourced primarily from New Jersey, California, South America, and Holland.

Meet Vogue’s Wedding Director!

Lauren Ross, a Virginia-grown flower lover, is our weddings and events lead! With over 8 years experience in event design, she sees the beauty in every aesthetic and personally champions every Vogue couple. She describes her job as a living dream because nothing beats connecting with newlyweds in one of the most exciting times of their life. Working with flowers brings life to her soul, keeps her learning, and keeps her humble (haha)! When you come in for a consultation, she’s your girl. She’ll gather your vision, create your floral plan, and guide you through the tedious details with ease; her goal is to help you select the best varieties for your aesthetic while getting the best bang for your buck. She may be planning with every Vogue couple but nothing would be accomplished without the team of expert designers bringing these arrangements to life! With over a century of combined experience, Weddings By Vogue is truly a #dreamteam.

Shout out to the fantastic wedding team who are not pictured on this page (yet!):
Paul, Sonia, Evelyn, Ginny, Kristina, & Charlie

Beyond by-the-bunch product and fresh cut stems, we are a full-service florist! Creativity at the heart, Vogue has always provided masterful design for any and all occasions (including weddings of course!) as well as delivery in and beyond Virginia. With high standards for excellent customer service and competitive pricing for any and all flower lovers, Vogue has become a household name in Richmond and continues to be one of the most relied on florists in the area. We are proud to be trusted by so many customers and businesses alike and it’s our pleasure to keep taking design to the next level for our patrons and prospective clients. Our motto of “Yes We Can” and our values of attentiveness, flexibility, and passion define the work that comes from our wedding department through and through!